What is loyalty marketing?

Loyalty marketing

Loyalty marketing is a type of marketing that focuses on attracting new customers and retaining existing ones. Actions taken to this end focus on building lasting, positive relationships.

Loyalty marketing uses, among other things

  • discount cards,

  • loyalty programs,

  • mobile applications,

  • freebies,

  • prizes.

Benefits for both sides

You need to be aware that loyalty marketing does not only bring benefits to customers. The company can create a positive image and differentiate itself from the competition. In addition, loyalty marketing allows the company to maintain individual relationships with customers and attract new ones, which improves its position in the market.

In the case of customers, the most important benefits are:

  • being able to receive attractive discounts and rewards,

  • receiving solutions tailored to their requirements and expectations, 

  • feeling of safety and care provided by the company.

Loyalty marketing is used in every industry. It works not only in e-commerce, but also in many other sectors, including beauty, catering or fitness.

Loyalty is important because keeping regular customers is several times less expensive than constantly attracting new ones. Properly built and strengthened relationships are a valuable asset to any business.

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