Create your own loyalty program with loyalty app

What is a loyalty program and why should you have one in your company?

A loyalty program is a major tool for managing a company’s customer relationships, with the goal of providing mutual benefits. The reasons for introducing loyalty programs are the company’s efforts to retain its current customer base or differentiate the brand from the offerings of competitors. It also stands out as an opportunity to hinder another brand’s entry or expansion into the market, or to get ahead of the competition and gain loyal customers first before others. Modern technology contributes to the creation of more attractive loyalty programs and the creation of a personalized contact, making it possible to increase customer loyalty, in a more precise way than was possible before. Another contributing factor is the existence of undivided loyalty customers who, enrolled in a loyalty program, buy only one brand.

What are the expectations of customers?

Most often, customers expect financial or aspirational value from loyalty programs. Among the former, we can include discounts, rebates, percentage discounts, or gratuities in kind. The latter include rewards in the form of trips to exotic or unusual destinations and gifts in the form of vouchers for unique experiences. The criteria for loyalty programs should be possible to meet. The ideal loyalty program will combine financial rewards with a unique experience or emotional benefit. This combination allows building effective communication and stronger customer commitment to the company’s brand.

What is a mobile loyalty system?

Mobile loyalty system, as the name suggests, is designed for mobile devices. These are primarily smartphones and tablets. After installing the software on their hardware, users collect points and redeem them for rewards. There is no need to use a regular paper or plastic card, which can get lost or damaged. The digitality of the solution allows the collection of much more information than in the case of classic loyalty programs.

What are the advantages of a mobile loyalty system?

The mobile loyalty system:

• is available anywhere and anytime,
• provides a personalized, customized offer,
• allows you to check the number of points collected,
• enables quick and efficient contact.

A modern way to gain loyalty

The mobile loyalty system provides mutual benefits. For customers, it is a very convenient form of collecting points and exchanging them for prizes or discounts. For companies, it’s a way to effectively promote themselves, reach their audience and keep them with them for longer. Through a mobile loyalty system you can successfully:

• increase sales and profits,
• create a positive image,
• strengthen customer loyalty, make it easier for customers to become attached to the brand,
• take care of individual contact,
• reduce the cost of maintaining the loyalty program,
• better understand customers, their requirements and needs,
• increase audience engagement.

Such a solution also allows you to be constantly present with your customers. A mobile loyalty system means unrestricted access to the user’s account in any way.